Often, the purpose a commerical is to spotlight the brand name and effectively get the key message across about the featured product or service. Nowadays you are not asked to 'sell' in an obvious way but really to capture a little 'micro story' - setting the scene, introducing the problem and then providing a solution, all in a matter of seconds. I always try to match the energy of the brand or product, work with the music being used and get a good sense of my audience demographic.

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From the tone of voice and the use of inflection, to an ability to evoke the emotions of the listener, working in this genre requires a unique set of skills as you generally only have 30, 60 or 90 seconds to caputre the listeners attention. Personally, I love the challenge, so get in touch!

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Sometimes my lovely clients share the final piece with me for my portfolio and here is a small selection of my commercial work: