How to Choose the Right Voiceover for your Corporate Video

Choosing the right voice for your brand, your audience and your message isn't easy

Choosing the right voiceover for a corporate video can feel deceptively simple. After all, it’s “just a voice”, right?

But the truth is, the voice you choose does far more than read the words on the screen. It sets the tone, carries the message, and quietly shapes how your brand is perceived - often within the first few seconds.

If you’re not quite sure what to listen for, here are a few key things to consider before you book a corporate voiceover.

1. Look for clarity first - not character

In corporate voiceover, clarity generally comes before personality.

That doesn’t mean the read should be devoid of personality, but perhaps not in the foreground to the extent that the message is lost (it's a tricky balance). I often read direction that says 'not too theatrical' or 'salesy.' A good corporate voiceover sounds natural, considered and human - but never distracting. The listener should absorb the information easily, without feeling like they’re being “performed at”.

A clear delivery becomes especially important when your script includes:

• Technical or industry-specific language

• Data, figures or step-by-step explanations

• Longer-form content such as training or internal communications

If you find yourself focusing on the voice an awful lot more than the message, it might not be the right fit.

2. Natural doesn’t mean unskilled

One of the most common things clients say they want is a “natural” voiceover. What they might not realise is that sounding natural is a skill in itself.

A professional corporate voiceover artist knows how to:

• Make complex information sound conversational

• Pace the read so it’s easy to follow

• Let the script breathe, without sounding rushed or over-rehearsed

The goal is for the voice to feel like it’s thinking the words as it speaks them - not reciting them from a page.

3. Consider your audience, not just your brand

It’s tempting to choose a voice that reflects how you see your company. But it’s more effective to think about who will be listening.

Ask yourself:

• Is this aimed at new customers, existing clients, or internal teams?

• Does it need to reassure, explain, inspire or instruct?

• Will it be watched once, or returned to repeatedly?

A calm, steady delivery might be perfect for training content, while a slightly brighter, more engaging tone could suit an external brand film. The same voice can often do both - it’s the delivery that changes.

4. Sound quality matters more than you think

Even the best performance can be undermined by poor audio quality.

A professional corporate voiceover should be recorded in a broadcast-quality studio, with clean, consistent sound that drops easily into your edit. This saves time in post-production and avoids that tell-tale “recorded at home” feel.

It also means quicker turnarounds and fewer revisions - particularly helpful if timelines are tight.

5. Experience shows in the small things

An experienced corporate voiceover artist brings more than a pleasant voice. They understand how corporate scripts are written, where clients might need flexibility, and when to offer an alternate read without being asked.

That kind of experience keeps projects moving smoothly and helps the final video feel polished rather than pieced together.

Final thoughts

The right corporate voiceover shouldn’t draw attention to itself - it should support your message and make your content feel effortless to listen to.

If you’re unsure what style or tone would suit your project, a professional voiceover will always be happy to advise. A short conversation early on can make all the difference to the final result.

If you’d like to talk through your corporate video or request a sample read, feel free to get in touch - I’m always happy to help.

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